Designer: Yap Woon Kee
Project Name: Retail Store Design
Project year: 2021
Location: Lot 5.10.00, Level 5, Pavilion, 168, Jalan Bukit Bintang, 55100, Kuala Lumpur, Malaysia.
This project focuses its research and analysis on commercial interior design. The learning engages branding studies, environment graphics and visual merchandising in creation of a holistic interior in the commercial context.
ABOUT | CONCEPT | DESIGN | MATERIAL BOARD | WORKING DRAWING
ABOUT
LOUIS VUITTON is a French fashion brand, founded in 1854 by the giant French leather designer "Louis Vuitton".
Louis Vuitton become the symbol "Art of Travel" with outstanding quality, creativity, and craftsmanship. Products include handbags, travel goods, accessories, clothes, perfumes, and customized services. It is one of the world's leading luxury brands.
CONCEPT
Transform the values of the brand into a grand visual travel art. Be brave to innovate on the basis of Inherit the classics. Let people see new ideas and new elements, but always maintain the elegant spirit and refined allure of LV.
Taking the combination of Art Deco and Ancient Rome as the main design concept, it presents a perfect connection between classic and modern. The overall design shuttles between two different eras.
This historic and modern design also symbolizes Loius Vuitton's travel art.
DESIGN
SPACE REQUIREMENT
FURNITURE LAYOUT PLAN
ELEVATION A & ELEVATION B
SECTION X-X & SECTION Y-Y
PERSPECTIVE VIEW
BAGS & WALLETS DISPLAY AREA
As you can see, the woman in the left corner is using smart shopping assistant, it is digital technologies, can categorize products, and Through this shopping assistant, the customer can easily browse products of interest, and know the product location in the shop.
The partition divides the space of the bag display area and checkout area, which has a strong decorative effect, and the semi-private design attracts clients to explore the inside.
LIMITED BAGS DISPLAY AREA
There has recessed light placed at the staircase bottom to illuminate the staircase with warm and soft light. The design of Built-in display case refers to the design of the Art Deco style Chrysler Building
Moreover, built-in display case have a show screen. The client can through the show screen to know the source of inspiration and the design process for this limited-edition bag.
CHECKOUT AREA
In order to make it easier to attract the client's attention. The checkout counter is placed in the middle. The display case is placed on each side so that the client can continue to discover the products that she likes while waiting.
Then, the background wall behind the counter is created by using a perforated stainless-steel sheet and lighting. The glowing background wall makes the counter more eye-catching. A chandelier is placed directly above the counter to creating an atmosphere, and it also emphasizes the checkout counter.
PERFUME DISPLAY & LOUNGE AREA
The perfume display area allows clients to try perfume one by one. Also, There is a blue color sofa and two pink color single armchairs so that the client can rest or wait at here.
There is a smart mirror, which can recommend the most suitable product for the customer based on the their height, body type, age, as well as their skin tone and hair color.
ACCESSORY DISPLAY AREA
The scarf is hung on the pink flannel display wall, allowing customer to see the entire pattern of the scarf more directly.
Each product and display case has a dedicated QR code. customer can scan the QR code to search for product prices, other colors and more products of the same series and explore visually rich product information.
VIP ROOM
Then the last one perspective view is show that the VIP room. This is a private space for VIP members to enjoy VIP services. The ceiling design is layer by layer, opposite to the mirror design. Also, in this area, there have chandelier to increase the atmosphere in this space.
MATERIAL BOARD
WORKING DRAWING
